It Started with a Recurring Moment of Madness.
This wasn’t just an annoyance; it was a systemic failure. The average school pickup can take over 30 minutes, wasting millions of parent-hours and posing significant safety risks. As a parent, a strategist, and someone who thinks in systems, the itch to fix it turned into a plan to build something better.
A System in Sync: A View for Everyone
Dismisly works like a well-oiled, tech-enabled system that connects parents, staff, and students in real-time. No shouting, no confusion, no wasted minutes.
The Parent
Before: The anxiety of the unknown. Is my child ready? Am I in the right line? How much longer will this take?
With Dismisly: Peace of mind. A notification confirms your arrival, your assigned lane, and your child's real-time status. You get your kid, and you get your afternoon back.
The Staff
Before: The chaos of managing car lines, walkie-talkies, and last-minute changes, all while trying to keep hundreds of kids safe.
With Dismisly: Calm control. A real-time dashboard shows exactly who is here and where they are going. You can manage the flow, not the chaos.
The Student
Before: The confusion of a crowded hall, trying to hear your name being called over the noise.
With Dismisly: Simple clarity. Your name and photo appear on a screen with a clear instruction: "Go to Lane 3." You know exactly where to go, safely and confidently.
A Note from Our Founder
Melissa Zellner Gomez
I'm a systems strategist, government advisor, and founder who has spent two decades translating chaos into coordination. However, I'm also a mother. One who has waited in enough disorganized school pickup lines to know that inefficiency isn’t just frustrating; it’s avoidable.
Dismisly was born from that collision point: deep professional expertise in system redesign and a relentless personal belief that everyday problems deserve world-class solutions. With Dismisly, I’m not just streamlining a process. I’m reimagining what it looks like when technology creates clarity and safety for families, schools, and entire communities.
My mission: Know Where. Know When. No Stress.
Help Us Build the Future of Dismissal
Dismisly is currently in a dedicated Research & Development phase. We invite school administrators and interested parents to connect with us, share your experiences, and help guide our development.